Brand Story

Nike is one of the world鈥檚 leading sportswear and equipment manufacturers. It leads the world in sales of athletic shoes. The company was founded in 1964 by Bill Bowerman and Philip Knight. Its first name was Blue Ribbon Sports but that changed to Nike in 1978. Nike is the Greek goddess of victory. It is famous for its slogan, 鈥淛ust Do It鈥?and the Swoosh logo, which Nike first used in 1971. Blue Ribbon鈥檚 first product was a soccer shoe called Nike. A major factor in Nike鈥檚 success is its sponsorship of top sports stars. Tennis ace Ilie Nastase was the first. Subsequent tie-ups with superstars like basketball鈥檚 Michael Jordan and golfer Tiger Woods accelerated Nike鈥檚 corporate success.

Black Orange Nike Lunar Eclipse 2 Women Running Shoes 3